Sponsored video games are nothing new! One of the earliest I ever came across was Action Biker by Mastertronic, supposedly developed in collaboration with KP Skips, the melt-in-your-mouth prawn cocktail flavoured corn snack.
KP Skips had a mascot named Clumsy Colin, who was the main star of Action Biker, and the game challenged you to control Colin as he attempted to find all the bits for his bike and then compete in a drag race. It’s an early “open world” game of sorts, and is a bit of a “love it or hate it” affair — particularly when it comes to the music. Oh, the music.
Check it out in the video below, and don’t forget to subscribe on YouTube for more!